When Groups Work

Gensler is the biggest architecture firm in the world, however, my attention is not on their buildings but on their website and the high-quality material they have on there. Their videos are clear and simple and non-patronising; unlike Westpac’s infamous ‘banana smoothie’ campaign.

Transitions (both visual and content) are seamless and the minimalist animation style is attention grabbing and simple to mentally comprehend.

The video was created by advertising company Fairly Painless.