Sam Brown: On To The Next One

Sam Brown directed Jay-Z’s music video for ‘On To The Next One’ single found on the Blueprint 3 album. The only thing that could be better than a visual feast of a music video is when people talk about it.

And wouldn’t this be a dream for all creatives:

Brown: He [Jay-Z] gave me a very loose brief, and made it clear that we should be progressive with the video. All the imagery was thought up by me and was a response to the track itself. For those interested, the idea is actually about a funeral for old imagery and ideas, hence all the gothic and oppressive stuff. I was also trying to contradict the excess of hip-hop videos by making something brutally simple and claustrophobic.

http://www.vibe.com/posts/v-exclusive-%E2%80%9C-next-one%E2%80%9D-director-sets-record-straight