Revamping Domino’s

You can’t please everyone, but it seems Domino’s has had a hard time pleasing anyone at all. This advertising campaign reveals real complaints about Domino’s, like, ‘the crust tastes like cardboard.’ It’s a public admission of a company’s failure to live up to customer’s expectations. Paul Farhi, from the Washington Post, says ‘But it’s [marketing campaign admitting failure] hardly the first. Companies sometimes admit their flaws and faults in a bid for public empathy. The strategy usually has two parts. Part one: Fess up. Part two: Vow to do better.’

For me, whether or not Domino’s is actually sincere and genuine about making change and listening to customers, the campaign is a win. I think people will be empathetic and willing to try their products after a revamp. And, it does make the company seem a whole lot less ‘fast food GIANT’ and more down to earth with its customers.

Find out more about it at http://www.pizzaturnaround.com/