Developing ‘O’ for Obama

Q: What were you thinking when you conceived this idea?

A: When we received the assignment, we immediately read both of Senator Obama’s books. We were struck by the ideas of hope, change and a new perspective on red and blue (not red and blue states, but one country). There was also a strong sense, from the start, that his campaign represented something entirely new in American politics — “a new day,” so to speak.

http://campaignstops.blogs.nytimes.com/2008/11/20/the-o-in-obama/