‘Dante’s Inferno’ ad campaign

February 8th, 2010

There’s been much criticism of the Dante’s Inferno ad campaign; placing ASCII artwork in the source code of websites such as digg.com, dailymotion.com/us and ign.com. Love it or hate it, it’s caused a stir among gamers and marketing professionals – and that’s a win either way.

[Via AdFreak]


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