the oeuvre of Tommy Wong » Marketing

Remember Me movie poster

Tommy — Fri, 12 Mar 2010 08:49:46 +0000

I don’t care much for Robert Pattinson or Twilight (admittedly, I haven’t seen the movie), but I like the movie poster for Remember Me. The photographer has captured innocence and intimacy between the two characters and the choice to present it in black and white gives it a sense of timelessness.

‘Dante’s Inferno’ ad campaign

Tommy — Sun, 07 Feb 2010 22:50:58 +0000

There’s been much criticism of the Dante’s Inferno ad campaign; placing ASCII artwork in the source code of websites such as digg.com, dailymotion.com/us and ign.com. Love it or hate it, it’s caused a stir among gamers and marketing professionals – and that’s a win either way.

[Via AdFreak]

Revamping Domino’s

Tommy — Wed, 13 Jan 2010 23:12:25 +0000

You can’t please everyone, but it seems Domino’s has had a hard time pleasing anyone at all. This advertising campaign reveals real complaints about Domino’s, like, ‘the crust tastes like cardboard.’ It’s a public admission of a company’s failure to live up to customer’s expectations. Paul Farhi, from the Washington Post, says ‘But it’s [marketing campaign admitting failure] hardly the first. Companies sometimes admit their flaws and faults in a bid for public empathy. The strategy usually has two parts. Part one: Fess up. Part two: Vow to do better.’

For me, whether or not Domino’s is actually sincere and genuine about making change and listening to customers, the campaign is a win. I think people will be empathetic and willing to try their products after a revamp. And, it does make the company seem a whole lot less ‘fast food GIANT’ and more down to earth with its customers.

Find out more about it at http://www.pizzaturnaround.com/