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	<title>the oeuvre of Tommy Wong &#187; Augmented Reality</title>
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		<title>Keiichi Matsuda: Augmented (hyper)Reality</title>
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		<pubDate>Tue, 09 Feb 2010 22:34:39 +0000</pubDate>
		<dc:creator>Tommy</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>

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		<description><![CDATA[Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo. The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate [...]]]></description>
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<p><a href="http://vimeo.com/8569187">Augmented (hyper)Reality: Domestic Robocop</a> from <a href="http://vimeo.com/chocobaby">Keiichi Matsuda</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<blockquote><p>The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.</p>
<p>A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.</p>
<p><a href="http://keiichimatsuda.com/augmented.php">http://keiichimatsuda.com/augmented.php</a></p></blockquote>
<p>Not quite a reality yet, but we&#8217;re moving in that direction. I attempted AR in my <a href="http://www.youtube.com/watch?v=JHnkrUyZ230#t=14s">Design Grammar video</a> a while back &#8211; I used a <a href="http://www.inglobetechnologies.com/en/products/arplugin_su/info.php">free plugin for Google SketchUp</a>.</p>
<p>I was thinking of producing a real-time simulation, using AR as a way to present the simulation. Maybe down the track&#8230;</p>
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