Archidose on AAA

There is an insightful post over at Archidose about architecture being used to advertise automobiles (AAA):

But beyond a two-dimensional graphic composition on the page or screen, I’m having a hard time seeing how architecture and automobiles relate in this and other ads. I think, like anything, architecture is seen as just another commodity and buildings are appreciated for its imagery more than its other traits (function, relationship to place, social role, etc.).

http://archidose.blogspot.com/2010/06/aaa-architecture-advertising.html

[Image from Buick]

Tiger/Earl Woods Nike Ad

There’s been much conversation around the new Nike ad (a win for Nike). Ad agency Wieden + Kennedy (according to SFGate) was responsible for the creation of the ad that features Earl Woods’ (Tiger’s late father) voice. Some say it’s creepy, but I think it’s engaging – the silence captures our attention. And the agency has, I think, cleverly capitalised on Woods in a time where there is much chaos and attention on his life.